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At Birch On Main, we have become known for our exclusive, modern bridal experience. We have designed a lush, intimate atmosphere for you and your guests and are thrilled to play a role in your happily-ever-after.


We take pride in the one-on-one attention you will receive and are passionate about sharing our industry knowledge. We have lovingly hand-picked our entire selection of dresses and adore hearing from each of our guests. We want you to feel at home. Ask questions, talk about what your likes and dislikes are, and tell us about your style. We want to get everything just right when it comes to your dream dress.  


We can't wait to get to know you and hear all about your wedding vision. Every detail helps us finesse your look, from the gown to the accessories, from your bridesmaids to your bling. 


Birch On Main bridal store owner, headshot

Victoria Holland

Owner & Founder

Owner and founder, Tori opened Birch On Main to give you a memorable bridal experience from fitting to styling to celebrating. Creating that special moment for each and every bride is her dream.

Birch On Main bridal store manager headshot

Audrey Mehl

Manager & Stylist

Audrey comes to Birch On Main with a wonderful background in boutique bridal management. She has a passion for fashion and is our Tux specialist! 

 She cannot wait to help make your bridal dreams come true.

Birch On Main bridal store stylist headshot

Rachel Foreman

Rachel was previously a  wedding coordinator who fell in love with helping brides. She  makes each bride feel fabulous and is thrilled to help you find your perfect dress.

Birch On Main bridal store stylist headshot



Erica moved back to Huntsville after living in NYC for 10 years. She comes from a musical theatre background but fell in love with the Birch on Main philosophy when shopping for her wedding dress. She can't wait to make your bridal dreams come true.

dog, chihuahua



Kiwi is our salon mascot! A photo bomb expert, you'll find snoozing in the background of all your wedding gown selfies.


Our Story

Hidden in a beautiful patch of woods on our family property, there stands a large birch tree. For some, it may look ordinary, but to others, it stands as a reminder and expression of love, romance, and the strength that couples create when they join in union. 

Carved on that tree, by nervous and excited hands on the day of their engagement, are the initials of my mother and step-father, sister and brother-in-law, and now my husband's and mine. A new family tradition.

When the salon opened, I wanted to share that tradition with you. The"birch" in our salon name proudly stands for strength, love, and family.


At Birch on Main, we are honored to be part of your wedding day. As a Birch Bride, you will have our full attention, from assistance to guidance, and of course celebration, we're here for you as you carve your way.

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