Something new is coming to Birch On Main! From October 3–10, we’re welcoming an expanded selection of new and upcoming Hikaru Bridal designs to our boutique for a special trunk show. If you already love Hikaru Bridal, this is your chance to discover pieces from their latest collections. Expect the same modern, fashion-forward aesthetic you know and love, with new silhouettes, unique details, and customizable options that give each bride the opportunity to make her gown feel c

When it comes to wedding-day attire, brides aren’t the only ones with an important outfit decision to make! Whether you’re the groom, a groomsman, or preparing for another special occasion, one question often comes up: Should you rent or purchase your suit or tuxedo? The answer depends on your style, budget, and how often you expect to wear it in the future. At Birch On Main, we’re here to help make the process simple; we offer suit and tuxedo rentals through Jim’s Formal Wea

If you’ve ever heard the term “trunk show” while wedding dress shopping and wondered what it means, you’re not alone! A trunk show is a special event where a bridal designer sends a curated selection of gowns from their collection to a bridal boutique for a limited time. Because these gowns are only in the store temporarily, trunk shows are a fun opportunity to see styles you may not normally find in the boutique, and sometimes even get an exclusive first look at new designs

Calling all current and future brides! Birch On Main is so excited to be a part of Stone Haven’s first-ever Bridal Expo on Sunday, August 30, 2026, from 3–7 PM! Located in Section, Alabama, Stone Haven is a luxurious, European-inspired wedding venue overlooking the Tennessee River. With beautiful spaces for every part of your wedding day, including a glass conservatory, grand event hall, ceremony patio, and getting-ready spaces, Stone Haven offers a truly stunning setting for

Every bridal season brings exciting new trends, and 2027 is shaping up to be one of the most fashion-forward yet. This year's collections beautifully blend timeless elegance with modern design, giving brides endless ways to showcase their personal style. Whether you're dreaming of a classic bridal look or something bold and contemporary, there's a trend for everyone. One of the biggest trends making waves is statement headwear, from dramatic veils and chic hats to pearl-ador