Something new is coming to Birch On Main! From October 3–10, we’re welcoming an expanded selection of new and upcoming Hikaru Bridal designs to our boutique for a special trunk show. If you already love Hikaru Bridal, this is your chance to discover pieces from their latest collections. Expect the same modern, fashion-forward aesthetic you know and love, with new silhouettes, unique details, and customizable options that give each bride the opportunity to make her gown feel c

If you’ve ever heard the term “trunk show” while wedding dress shopping and wondered what it means, you’re not alone! A trunk show is a special event where a bridal designer sends a curated selection of gowns from their collection to a bridal boutique for a limited time. Because these gowns are only in the store temporarily, trunk shows are a fun opportunity to see styles you may not normally find in the boutique, and sometimes even get an exclusive first look at new designs

Every bridal season brings exciting new trends, and 2027 is shaping up to be one of the most fashion-forward yet. This year's collections beautifully blend timeless elegance with modern design, giving brides endless ways to showcase their personal style. Whether you're dreaming of a classic bridal look or something bold and contemporary, there's a trend for everyone. One of the biggest trends making waves is statement headwear, from dramatic veils and chic hats to pearl-ador

We're thrilled to announce that Birch On Main is now carrying select styles from Hikaru Bridal, giving our brides even more beautiful options to discover during their wedding dress shopping experience! Hikaru Bridal is celebrated for its modern bridal gowns that combine timeless elegance with contemporary design. Featuring clean silhouettes, luxurious fabrics, and thoughtfully crafted details, each gown is designed to make brides feel confident, sophisticated, and effortless

At Birch on Main, we're always excited to introduce collections that perfectly balance timeless elegance with modern bridal style, and the new Florise Collection from Jenny by Jenny Yoo does exactly that. Designed for the modern bride who loves effortless elegance, the Florise Collection features clean silhouettes, romantic details, and beautifully crafted fabrics that feel as good as they look. These gowns strike the perfect balance between timeless and contemporary, making

Planning your wedding day look is one of the most exciting parts of the engagement season of life. From finding the gown you've always dreamed of to coordinating attire for your entire wedding party, there are plenty of decisions to make along the way. At Birch on Main, we strive to make the process enjoyable, seamless, and memorable. To help you prepare, we've answered some of the most common questions we receive from brides and their families. Who Are Birch On Main's Design